Der ultimative Leitfaden zu Fulfillment-Zentren

Fulfilment Centres: Definition, Importance and How They Compare to Warehouses

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Key Points

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• Warehouses are buildings used to store inventories.

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• Fulfilment centres are warehouses that store goods alongside processing and fulfilling customer orders.

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• Fulfilment centres handle all order fulfilment processes, from receiving, sorting and packing inventories to negotiating charges with shipping carriers and offering tracking services. 

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• Fulfilment centres like Gonini shoulder the logistics burden for eCommerce businesses, serving as a link between sellers and end users.

Transnational trade has grown since COVID-19. Due to bulk supply chain issues, companies now explore modern 3PL (third-party logistics) alternatives to facilitate cross-border commerce. With customer demand spanning several jurisdictions, most establishments choose fulfilment centres with an international reach. 

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These distribution sites are usually misconstrued as mere goods-bearing warehouses. Although most people use both terms interchangeably, they have different connotations.

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This in-depth guide examines fulfilment centres, the benefits of engaging one, and notable differences between these hubs and warehouses. 

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What is a Fulfilment Centre?

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So, what is a fulfilment centre?

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Simply put, it's an area where clients' orders are validated and fulfilled. A fulfilment centre handles order picking, processing, packaging and shipping. 

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3PLs utilise fulfilment centres to receive, process and fulfil customer orders for companies seeking streamlined operations. Fulfilment centres ensure online orders swiftly reach customers, managing shipping processes efficiently.

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The main goal of a fulfilment centre is speeding up product inflow and outflow. This service is essential as items stacked on shelves for extended periods lose value, prompting drags and losses in your eCommerce venture.

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Whether your main focus is business-to-business (B2B) orders or business-to-consumer (B2C) orders, fulfilment centres can process both delivery formats. These hubs serve as the link between production and the end user. 

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How Does a Fulfilment Centre Work?

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Besides Gonini, you might have encountered other fulfilment centres like ShipBob, Shipwire, eFulfillment Service Inc. and Red Stag Fulfillment. Although these alternatives aren't as comprehensive as Gonini, they share some semblance in day-to-day operations.

Here's a step-by-step guide on how most fulfilment centres operate:

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Step 1: The Fulfilment Centre Receives Inventory

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For a fulfilment centre to process your orders, you must send your inventory to them. Depending on your stock's location, you can forward these items via a distinctive production line or have suppliers send inventory from multiple locations. Whether your preferred fulfilment provider receives B2B inventory or international freight, they must track all items upon arrival. 

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Once the fulfilment centre receives, logs and performs quality checks on your inventory, they'll store it based on your preferences, as agreed upon before the transaction.

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Step 2: Orders Come In from Customers

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Once goods are live on your eCommerce website, you'll receive orders from clients. The best fulfilment companies deliver detailed and accurate information via email or phone, keeping customers in sync with critical updates. Most fulfilment centres utilise state-of-the-art technologies. These integrations ensure order accuracy and personalised packaging. 

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Fulfilment centres have employees working round the clock to meet delivery schedules. Once orders are prepped for delivery, your preferred fulfilment hub highlights outgoing goods on your unique inventory software management dashboard. That way, you can track your products' outflow.

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Step 3: Fulfilment Centre Arranges Delivery

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Most companies utilise fulfilment centres to ship orders towards intended destinations efficiently and cost-effectively. The best fulfilment companies partner with reputable courier services like FedEx and DHL to offer national and international deliveries. 

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Since fulfilment centres ship thousands of orders daily, they get shipping discounts your eCommerce business enjoys in the long run. Likewise, this partnership means you'll enjoy more delivery routes than what you'd get at a traditional warehouse. During order shipments, fulfilment centres adhere to the compliance requirements of B2B orders.

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Since the fulfilment centre handles paperwork, there's no need to fret about misplaced and rejected deliveries.

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Step 4: Processing Customer Returns 

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Once items are delivered to customers, the fulfilment process ends. However, this scenario is contingent on no customer returning purchased items. If a customer chooses to return purchased products, the fulfilment centre handles it.

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Fulfilment services also receive and validate returns as a value-added service. 

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Clients can return their orders to the originating fulfilment hub’s address on the returns label. Afterwards, you can add these items to your inventory, sell at a discounted price or discard them. 

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Once you've decided, your chosen fulfilment centre attends to returned goods accordingly. Then, based on their report, you can process refunds according to your store's return policy. 

What is a Fulfilment Warehouse?

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Although the "fulfilment warehouse" concept is used interchangeably with fulfilment centres, they're distinct. Traditional warehouses are large industrial spaces primarily used to store inventories. With equipment like forklifts and containers, these storage areas have shelves filled with items.

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On the other hand, fulfilment warehouses execute other activities besides storage. The average fulfilment warehouse is 25,000 to 50,000 square feet. Besides receiving, storing and sorting inventories, these hubs perform order fulfilment processes for businesses. 

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Amazon Fulfilment Centres: Is This Fulfilment Alternative Worth Considering?

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What is an Amazon fulfilment centre? 

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Simply put, it's an Amazon-owned warehouse that stores, packs and ships incoming orders. 

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Sellers using the FBA (Fulfilment by Amazon) service place their inventories at Amazon fulfilment centres. 

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Note that FBA sellers must conform to Amazon's packing and shipping prerequisites. These sellers are also responsible for fulfilment and storage fees.

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Although Amazon FBA might seem advantageous all around, this fulfilment route has some imperfections. Quickly, let's run through its notable pros and cons.

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Advantages of Amazon FBA

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Here are notable Amazon FBA pros:

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#1 Amazon Prime Customer Access

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Besides placing your items in the popular Amazon Marketplace, FBA grants you access to free one or two-day shipping to Prime members. 

With most Prime members purchasing numerous items during peak shopping seasons, your virtual store generates more revenue.

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#2 Increased Chances of Getting the Buy Box

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Amazon's Buy Box is the prominent "Add to Basket" icon featured on Amazon product listings. If your store and Amazon have similar products, yours will show the "Buy Box".

Since Amazon considers FBA for deliveries, the chances of the "Buy Box" logo appearing on your store's other products are high! 

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#3 Great Customer Service and Returns Processing

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Amazon's support system is swift. Keying into the FBA program grants you access to its priority 24/7 customer service. 

Also, since returns can be a pain for sellers, Amazon takes charge. However, you'll encounter processing fees based on the item's weight and size.

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Drawbacks of Amazon FBA

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Despite its popularity, Amazon FBA has certain shortcomings:

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#1 Fluctuating Fees

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Amazon is known for regularly changing its processing and storage fees without prior notice. 

These constant fluctuations can eat into sellers' profits and stall their ability to create budgets. 

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#2 Strict Guidelines

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As we've established, Amazon has strict processing and storage requirements for FBA sellers. Disregarding these rules can result in non-compliance surcharges or delayed deliveries. 

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Fulfilment Centres and Warehouses: Major Differences to Note

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Although fulfilment centres and warehouses can hold inventory, these hubs have certain distinctions, including:

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#1 Facility Operations

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Warehouses are typically inactive and static due to their "storage-only" purposes.

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However, movement prevails at fulfilment centres because these hubs execute a complex logistics process.

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Third-party logistics companies perform these activities at fulfilment centres:

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• Inventory receipt
• Assembling and kitting items
• Special packaging
• Labelling orders
• Shipping
• Returns management.

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At warehouses, the primary process revolves around inventory inflow and outflow. Unlike fulfilment centres, these areas don't provide additional logistics services.

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#2 Pickup Frequency 

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Another significant difference between fulfilment centres and warehouses is their pickup frequency. Fulfilment companies partner with numerous shipping carriers. 

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Since these hubs implement Direct-to-Consumer (D2C) orders upon placement, they'll need carriers conveying orders daily to aid guaranteed same-day or two-day deliveries, depending on the client's preference.

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Some fulfilment centres have pickup timelines scheduled for domestic and international deliveries. Conversely, warehouses require scheduled and less frequent pickups, as it's cheaper to execute a bulk freight shipment than create individual orders. Since freight companies pool inventories from multiple locations, delivery delays occur. Therefore, merchants should brace for longer timelines from item prep to delivery. 

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#3 Storage Timelines

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Warehouses can accommodate inventory for an extended period. However, the reverse occurs with fulfilment centres. Typically, these hubs shouldn't host inventory for periods reaching a month as it'll see the merchant spend more on storage fees. 

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Instead, sellers should regularly send inventory to their fulfilment centres to ensure products aren't in short supply. While warehouses are created for inventory storage, fulfilment centres offer shipping services matching client expectations.

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Fulfilment companies meet these demands speedily when retailers partner with hubs closest to their clients. This option reduces delivery fees, transit timelines and shipping zones. 

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Benefits of Using Fulfilment Centres

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eCommerce companies enjoy these benefits when they engage a fulfilment centre:

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1. Eliminates Inventory Management Hassles

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With numerous working parts, managing a warehouse is challenging and expensive. Thus, it's no surprise that most eCommerce establishments engage fulfilment centres for increased efficiency and reduced costs.

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These hubs are crucial, especially if your business can no longer manage multiple orders and offer prompt delivery. 

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So, rather than packing boxes and organising your inventory to meet client demand, outsourcing these tasks to a 3PL service lets you focus on your business. 

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"With outsourcing to Gonini, I've got a warehouse, a warehouse manager, a warehouse supervisor, a stock manager, and an account manager. It's basically like outsourcing four people."

Barney, Founder of Gorilla Robes

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2. Improved Customer Service

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Customer service is the bedrock of businesses. Several estimates confirm that poor customer service can cost firms $75 billion to $1.5 trillion annually. 

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Due to the evergreen competition in diverse markets, eCommerce ventures seek to set themselves apart by offering top-notch customer support services. 

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Numerous fulfilment centres offer 24/7 support via several channels, including live chat, email and phone. These mediums allow customers to easily process returns, refunds and exchanges. 

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Also, most fulfilment centres offer same-day or guaranteed deliveries, placing your business in a good light and prompting repeat patronage. 

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3. Reduced Shipping Expenses

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Many fulfilment centres have an extensive network of national and foreign facilities. As such, businesses processing bulk deliveries can enjoy decent rebates. 

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By using a reputable UK fulfilment service like Gonini, you can save £1 to £2 per order and up to 80% on international orders. 

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With Gonini hosting 63 fulfilment centres across 17 countries, your business can inject funds gained from discounted shipping into other areas.

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"We saved more than 80% in cost by fulfilling directly in the UK. Gonini will also enable us to expand to other countries."

Ander, Operations Manager of BikeFinder

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4. You Don't Need Your Own Warehouse, EVER!

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Wenn Ihr E-Commerce-Unternehmen ein erfolgreiches Produkt hat, das zu mehr Kundschaft führt, müssen Sie Ihren Lagerbestand erweitern, um mit der wachsenden Nachfrage Schritt zu halten. 

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Allerdings, Erweiterungen stellen meist eine hervorragende, aber knifflige Herausforderung dar – nämlich Platz zu finden, um Ihren schnell wachsenden Lagerbestand unterzubringen.

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Da es nicht billig ist, ein Lager zu mieten, Qualitätsanforderungen einzuhalten und Mitarbeiter einzustellen, ist es am besten, Ihre Fulfillment-Bedürfnisse an ein 3PL-Fulfillment-Zentrum auszulagern. Neben der Lagerung, Sortierung und Verpackung Ihres Lagerbestands übernehmen diese Zentren auch die Lieferungen an den Endkunden.

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Im Gegensatz zu Lagern, wo Sie Wartungs- und Mietkosten tragen müssten, bringt in Fulfillment-Zentren eine einmalige Pauschalgebühr den Stein ins Rollen.

5. Revolutionäre Technologie nutzen 

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Technologie ist für die meisten E-Commerce-Unternehmen unerlässlich. Ihre Vorteile umfassen die Bestandsbewertung, die Verfolgung versandter Bestellungen, den Schutz von Kundendaten und die Abwicklung von Transaktionen. 

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Obwohl Sie entsprechende Systeme für optimierte Abläufe erwerben können, sind die Zusatzleistungen kostspielig. Zudem kann die Nutzung zu viel Hin und Her führen.

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Allerdings verfügen viele Fulfillment-Zentren über revolutionäre technologische Tools in ihrem gesamten Netzwerk. Indem Sie sich für eines entscheiden, kann Ihr E-Commerce-Unternehmen die Spitzentechnologie des Zentrums nutzen, um die Abläufe voranzutreiben. 

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Wenn Sie Gonini als Ihr Fulfillment-Unternehmen wählen, erhalten Sie uneingeschränkten Zugang zu proprietärer KI-Technologie, die Logistikprobleme erkennen und lösen kann, bevor sie sich verschlimmern.

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„Im Vergleich zu unseren anderen 5 Lagerpartnern ist Gonini technologisch fortschrittlicher und hat größere Ambitionen. Andere Unternehmen versuchen, technologisch aufzuholen, sind aber nicht so schnell.“

Hielke, Inhaber des Dutch Label Shops

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6. Experten in den Logistikprozess einbeziehen

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Inbound- und Outbound-Logistik können sich als herausfordernd erweisen. Fulfillment-Zentren fungieren als „Alleskönner“ im Bereich Fulfillment, indem sie zahlreiche Dienstleistungen anbieten. 

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Ob Sie sich auf Stoßzeiten im Handel vorbereiten, Bestellungen bearbeiten oder das Inventar Ihres Unternehmens verwalten möchten – Fulfillment-Unternehmen sollten Ihre erste Anlaufstelle für fachkundige Hilfe sein.

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Diese Unternehmen bearbeiten und versenden täglich unzählige Bestellungen. Ihre Erfahrung im Logistikbereich macht sie zum idealen Partner für Ihr wachsendes oder etabliertes E-Commerce-Unternehmen.

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7. Mehrwertdienste nutzen

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Obwohl die meisten Unternehmen Fulfillment-Zentren nutzen, um ausstehende Bestellungen effizient zu kommissionieren, zu verpacken und zu versenden, können sie auch Mehrwertdienste von ihren Logistikpartnern in Anspruch nehmen. 

Zu den Mehrwertdiensten gehören typischerweise:

• Individuelle Etikettierung und Verpackung
• Markenbezogene Marketingbeilagen und Klebeband
• Produktmontage 
• Automatisiertes Fulfillment und Retourenmanagement.

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Bauen Sie Ihr E-Commerce-Geschäft noch heute mit den führenden Fulfillment-Lösungen von Gonini aus.

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Kostengünstiges und effizientes Bestandsmanagement ist entscheidend für den Erfolg von E-Commerce-Unternehmen. Fulfillment-Zentren und Lagerhallen werden oft synonym verwendet. Diese Begriffe unterscheiden sich jedoch in mehrfacher Hinsicht. Lagerhallen bieten den nötigen Stauraum, um Bestände über einen langen Zeitraum zu lagern. Fulfillment-Zentren bieten Lagerung und helfen Unternehmen, Bestellungen in Rekordzeit zu versenden. 

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Wenn Sie ein australisches E-Commerce-Unternehmen besitzen und Ihre Reichweite auf den britischen und andere europäische Märkte ausweiten möchten, sollten Sie die umfassenden Fulfillment-Lösungen von Gonini in Betracht ziehen!

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Mit 63 Fulfillment-Zentren in 17 Ländern (11 europäischen Gerichtsbarkeiten) bietet das Fulfillment-Netzwerk von Gonini Ihrem Unternehmen den nötigen Schub zum Erfolg in neuen Märkten.

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Britische Getränkemarken, die einen zuverlässigen Fulfillment-Service innerhalb des Vereinigten Königreichs suchen, können unsere revolutionäre KI-Technologie nutzen, um logistische Herausforderungen zu lösen und ihre Geschäfte zu skalieren.

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Mit Integrationen zu über 30 E-Commerce-Plattformen und -Lösungen genießen unsere Kunden eine nahtlose Auftragsabwicklung auf ihren jeweiligen Websites. Unsere einzigartige Software ermöglicht es Ihnen, Ihren Bestand in Echtzeit zu verfolgen. Mit dem Add-on für automatische Ausnahmemeldungen können Sie Verzögerungen mit einem einzigen Tippen verfolgen! Wir behandeln unsere Kunden wie VIPs und gewähren jedem uneingeschränkten Zugang zu einem engagierten Account Manager, der schnell auf Anfragen reagiert.

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Gonini bringt Ihr E-Commerce-Unternehmen auf den Fahrersitz. Kontaktieren Sie uns noch heute für ein personalisiertes Angebot für die individuellen Fulfillment-Bedürfnisse Ihres Unternehmens.

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Häufig gestellte Fragen

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Was ist ein Fulfillment-Zentrum?

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Fulfillment-Zentren sind Drehkreuze, die von 3PL-Unternehmen betrieben werden. Diese Zentren setzen logistische Abläufe um, um einen reibungslosen Warenfluss von Verkäufern zu Kunden zu gewährleisten.

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Was sind Fulfillment-Gebühren?

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Dies sind Gebühren für den Empfang und die Lagerung von Lagerbeständen, die Bearbeitung von Kundenbestellungen und das Retourenmanagement. 

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Beachten Sie, dass diese Kosten je nach Fulfillment-Zentrum und Bestellschwelle variieren. 

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Was ist der beste Fulfillment-Service?

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Obwohl viele Fulfillment-Services existieren, gilt Gonini als der umfassendste. Diese Fulfillment-Lösung bietet reaktionsschnellen Kundensupport, vergünstigten Versand, revolutionäre KI-Technologie und ein umfangreiches Fulfillment-Netzwerk in 17 Gerichtsbarkeiten.

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