What is multi-country fulfilment?
Multi-country (or cross-border) fulfilment is selling to customers in several countries and fulfilling their orders locally — by holding stock in more than one market rather than shipping everything from a single warehouse. It means a customer in Germany gets a domestic-speed delivery instead of a slow, duty-laden international parcel. Gonini does this from UK and EU hubs, handling the VAT, customs and local carriers that cross-border selling requires.
In short: stock sits close to your customers in each market, so they get local delivery and you skip the cross-border friction.