Fulfilment for Multi-Channel Sellers

One stock pool. Every channel. No overselling. Gonini fulfils orders from all your sales channels out of a single, synced inventory — so selling in more places doesn't mean more chaos.

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Synced stock pool

10+

Channels supported

Oversells

Real time

Stock sync

What is multichannel fulfilment?

Multichannel fulfilment is the storing, picking, packing and shipping of orders that come from several sales channels — your own website plus marketplaces like Amazon and eBay — out of one shared pool of stock. Instead of splitting inventory across each channel, you hold it in one place and a fulfilment partner ships every order from it, keeping stock levels in sync everywhere. Gonini provides this as a managed service across the UK and EU.

In short: one pool of stock feeds every channel you sell on, so the same unit can't be sold twice.

Multichannel vs omnichannel: which one are you?

Approach	What it means
Multichannel	Selling across several separate channels (website, Amazon, eBay), each operating on its own.
Omnichannel	Connecting those channels into one joined-up system, with shared inventory and a consistent journey wherever the customer buys.

Where Gonini fits: we support both — but the real win is one stock pool feeding every channel, so you never oversell and never strand inventory.

Every channel you sell on, fulfilled from one place

Channel type	Platforms we connect
Online stores	Shopify, WooCommerce, BigCommerce, Magento
Marketplaces	Amazon, eBay, TikTok Shop and more
Amazon multi-channel	Fulfil your Amazon orders alongside everything else from one place

How it works: one pool, every channel

Step	What happens
1	Connect every channel to our platform.
2	Hold one pool of stock with us instead of splitting it per channel.
3	Orders flow in from all channels into a single queue.
4	We pick, pack and ship each one, and sync stock everywhere instantly.

Never oversell again

Selling on more channels usually means split inventory, stock that drifts out of sync, and the nightmare of overselling something you've already shipped elsewhere. A single synced stock pool removes all of that — every channel sees the same accurate stock, and every order ships from the same place.

One system across your channels, carriers and hubs

A single order-management layer sits across everything, importing orders and syncing stock automatically.

“Whenever we wanted to know how much stock we had, we had someone in the warehouse literally climbing over boxes counting every single SKU. Time-consuming, inaccurate, a monumental waste of time. Now we have real-time inventory at our fingertips.”

Kareem Raslan, Co-founder, BrainGain

Frequently Asked Questions

What is the difference between multichannel and omnichannel fulfilment?

Multichannel means selling across several separate channels. Omnichannel connects them into one joined-up system with shared inventory. Gonini supports both, with one synced stock pool feeding every channel.

Can I sell on Amazon and Shopify from one stock pool?

Yes. You hold a single pool of stock with us, and we fulfil orders from every connected channel — Amazon, Shopify, eBay and others — keeping stock levels in sync across all of them.

Will multichannel fulfilment stop me overselling?

Yes. Because every channel reads from the same live stock count, you can't sell the same unit twice across different channels.

Fulfilment for Multi-Channel Sellers

What is multichannel fulfilment?

Multichannel vs omnichannel: which one are you?

Every channel you sell on, fulfilled from one place

How it works: one pool, every channel

Never oversell again

One system across your channels, carriers and hubs

Frequently Asked Questions

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