Scaling orders volumes whilst saving time and money on fulfilment

Overview

Gorilla Robes needed a fulfilment partner who could handle their growing order volumes and provide their customers with a better service, whilst saving them time and money.

Gorilla Robes was able to free up its team’s time to focus on growing their business, by having Gonini manage their fulfilment and sales channels. Furthermore, by providing customers with later cut off times for next day tracked delivery thanks to Gonini, Gorilla Robe’s shopping cart conversion rates increased and delivery costs decreased.

Approach

Gorilla Robes founder Barney Reed was spending significant time performing manual fulfilment tasks and managing the various marketplaces on which he was selling his product. Gonini allowed him to save significant time on fulfilment activities and the platform managed their stock on various sales channels.

Barney saw a clear opportunity for efficiency: “The consistency of being able to ship orders out on time in order to meet seller performance metrics on eBay and Amazon is critical. Gonini handles everything for me and the platform manages my inventory across multiple channels.”

When Gorilla Robes were searching for a fulfilment partner they were also considering managing their own fulfilment in-house.  However, once they factored in all the various costs, as with many growing eCommerce businesses, they realised it wasn’t a viable option.

Barney found a scalable and affordable alternative in Gonini: “The way I look at Gonini, I’ve got a warehouse anda warehouse manager, a warehouse supervisor, a stock manager, and an account manager. It’s basically like outsourcing four people.”

Gorilla Robes wanted to make customer experience and delivery options their competitive advantage so they chose a Gonini fulfilment centre with a 9pm cut off time for next day tracked delivery, which helped increase their conversion rate.

Barney explained the decision: “My customers love the delivery speed as they buy my robes for the weekend. Withour delivery options we can get it to them when specified. I can guarantee if you buy it today it will be delivered tomorrow.”

Looking to save on delivery and returns costs, whilst improving marketplace rankings, Gorilla Robes required cheaper delivery rates and improved pick accuracy rates. Gonini was able to provide preferred delivery rates with couriers and fulfilment professionals who are highly trained in picking and packing. As a result, Gorilla Robes were able to save nearly 66% in delivery rates while also getting tracked delivery.

Mr. Reed said of the benefits of partnering with Gonini: “With Gonini delivery is cheaper and tracked. Also Gonini scans your stock and manages your inventory with 99%+ picking accuracy. This is important because if you send the wrong £85 robe, in order tofix this you have to get the robe returned and send out the correct one, resulting in three times delivery cost, a clear loss of earnings.”

Results 

• Zero warehouse, staff or other overhead costs
• Increased time to focus on growing the business
• Decreased spend on delivery and returns
• Improved sales channel rankings and customer reviews

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Conclusion

Gonini 9pm cut off times for next day tracked delivery increased Gorilla Robes sales, and combined with Gonini’s preferred carrier rates, they saved money on delivery to customers.

As a multi-channel seller, Gorilla Robes saved time by no longer having to manually update stock levels and adding shipping details, as the Gonini platform synced with all of their sales channels automatically. Plus 99.9% pick accuracy rates in the fulfilment centre with tracked delivery improved their ratings on marketplaces as customers received the correct items as ordered, saving Gorilla Robes further money on returns.